MAGNA IV BLOG

The goal of any store or business is to attract customers and convert sales. First things first when making an in-person sale; you have to catch the eye of your customer and get them in your space. You can’t force people to come into your place of business, however, you can swoon them with attractive graphics and displays that will leave them wanting more from you. Face it, we’re only human and humans tend to like shiny and pretty things. When flushing out your marketing budget, consider visual eye-catching and vibrant merchandising and graphics that’ll be sure to catch the public’s eye.

Engage and Inspire

Think about it, store and business graphics attract the attention of a customer before the customer ever steps a single foot in your space. Graphics and displays are a fun and exciting way to take advantage of print and to engage and inspire shoppers like never before. With aesthetically pleasing visuals, you will increase foot traffic and sales. Furthermore, graphics and signage that are custom designed to capture your business’s image and voice ultimately set the tone for the store and play a significant role in a customer’s overall experience.

Deliver Value

In-store visual graphics and signage deliver the information customers need to know in order to make an informed purchasing decision. Several of the most common types of in-store graphics and signage displays include the following:

• Posters and signs that are placed near the entrance of the store sharing your marketing message with customers as they enter the building
• Special events are a big source of revenue and banners that highlight sales and other events bring attention to spotlighted products and sales that are being promoted for a limited time
• Floor graphics greet customers as they walk in the door and lead them to targeted merchandise and sales displays
• Convenience store signs such as wall graphics give your space an updated and fresh look that also transforms the perception customers currently have about the business

Final Thoughts

Professional print services create a story and set the mood for customers as they enter your store. Professional retail display printing is not a “one size fits all” service. Visual merchandising requires custom-made displays that are created with the customer in mind while also promoting the products the business is hoping customers will purchase time and time again. In addition, visual displays and print products must be easy to understand and comprehend at a quick glance, as well as easy to see, whether the customer is standing across the room or is directly in front of the display. A useful marketing tip and strategy is to have the product on hand alongside the display for customers to purchase will make a powerful impact on sales and increase overall profits for your store. Consider taking the first step towards effective visual merchandising and displays by contacting our experienced design team today!

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Phone: 501-376-2397

Considering the digital age we live in, do business cards still have a place?  You bet it does! A business card is a focal point for your brand and a way to make an unforgettable first impression. It is a simplistic marketing material that represents you, your brand, and what you can ultimately offer them. When you meet a potential client for the first time or connect with a peer at a networking event, your business card is a physical keepsake for someone to hold on to. Because your business card holds such significant value, you want to make sure it’s memorable. Here are a few ways to create a business card design that people will want to hold on to and that stands out from the crowd:

1. Paper and finish: People who are tactile will take notice of the paper quality used to create your business cards. When you invest in high-quality paper stock or a special finish, not only will your business card hold up for much longer but it will impress your customer at first touch. Think about considering a medium stock paper with a matte finish. If matte doesn’t match your brand’s image or voice, consider a glossy finish that’ll catch the eyes of your audience.
2. Fonts and color: Remember that you want to stay consistent with your brand, voice, and image. Is your company more serious? Are you a younger more playful company? Consider how you want your company to be portrayed when designing your business card and selecting the fonts and colors. The fonts and colors on your business card should represent your company to a “T.” Choose wisely!
3. Shape and size: Business cards come in all shapes and sizes. Think about spicing up the design of your card by using a shape that creatively represents your company or the work that you do. Business cards offer more creative freedom than you think; have fun with them!
4. Texture: Create a visual impact by incorporating raised material and lettering in your business card design. Go above and beyond with coatings like matte, high gloss, and satin. In addition, you can also choose from soft-feel coatings to give substrates a smooth, velvet-like texture; talk about luxury! Consider applying a high-gloss varnish on top of the soft feel to accentuate images or bold type to give marketing collateral even more “pop!”
5. Logo: You work so hard to get your business to where it’s at. Be proud of your journey and successes by placing your logo front and center when designing your business card.

A Marketing Approach You Can’t Pass Up

Business cards are a simple yet effective tool that can be placed in the hands of as many people as you budgeted for. Business cards are also an exciting way to market because of their size. As you pass someone on the street, you can gift your business card to them and they can easily slip it in their pocket and continue on with their day. Ultimately, business cards are a budget-friendly marketing approach that small businesses should not pass up.

Final Thoughts

Make a lasting impression at conferences, networking events, meetings, and more by utilizing a business card printing service that helps you create an outstanding business card. Ultimately, business cards play a significant role in creating opportunities and establishing a warm personal relationship with clients. If your customers are the focus and core of your marketing efforts, you will draw in loyal, raving fans that will become a part of your brand and the work you do every day.

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Phone: 501-376-2397

Tired of blending in at every local pop-up event? It’s time to stand out and connect with your audience. With the help of a few print and marketing tips and tricks, you can!

Marketing Must-Haves for YOUR Startup Business

Trying to market your business? Not succeeding? It might be time to take a serious look at your marketing plans to ensure that you’re not overlooking the most important pieces of the marketing puzzle. A strong marketing strategy is essential if your business is seeking success. Be sure to follow the following 5 marketing must-haves to create a booming business.

1. A Website

A website alone will not acquire customers and drive sales but will give you an excellent platform on which to communicate with the public. Carefully deciding what is on your website is one of the first steps to starting a business. What products or services does your business offer? How do you want these concepts to be featured on your site? Remember, this will likely be the customer’s first encounter with your product line.

2. A Content Strategy

It’s time to decide what exactly you want to communicate to the public, and how often. Your content should be relevant to the industry your business is in, and provide valuable information to potential customers. Think about what your customers might want to see.

3. A Voice

Establishing a clear and recognizable company voice is essential to the branding process. It gives your business a personality, and gives the public a peek inside your company culture. For example, Disney brands itself with happiness and magic. Be sure to remain consistent with your company voice.

4. Social Media

Did you know that 54% of the population uses social media, and having a strong digital presence will do wonders for your business? By posting a photo on Instagram or blasting a quick tweet, your business will be under the nose of your target audience in seconds. Post valuable and entertaining content regularly on social media platforms that will reach your target audience.

5. A Marketing Plan

Once you have identified your target market and who your brand wants to reach, it’s time to think about your marketing plan, AKA the following 4 P’s: product, price, place, and promotion. These marketing tactics will help with your company’s design and branding, retail price and payment period, channels and distribution, and advertising.

Print Marketing Must-Haves for YOUR Start-Up Business

Your business needs creative, powerful, and eye-catching print to stand out from the crowd. Be sure to follow the following print marketing must-haves to form a successful business!

1. A Logo

Your business logo is the face of your brand, products, and the people of your company. It’s the foundation of all marketing materials so it’s important to take the time, energy, and effort to get it right. Implement colors, imagery, and design that will win your customers over at first glance.

2. Business Cards

Business cards are an old-school way to exchange personal and business information; however, it’s a way of networking that will never die down. Business cards can be personalized to make a subtle or loud statement with customized designs and fonts.

3. Brochures

Brochures are a great way to market your business. The uses of a business brochure are nearly endless. Bring them with you to sales meetings, events, or mail them to your target audience.

4. Vehicle wraps

You know when you are driving on the interstate, minding your own business, and you’re suddenly passed by a vehicle with graphics all over? Does it catch your eye almost instantly? Yes! See, with a vehicle wrap, all eyes will be on you. Whether it’s a small design or something that fits the entire vehicle, people will be interested in reading your print advertisement to see what value you could offer them.

Final Thoughts

Tired of blending in and not see any growth in new customers? It’s time to stand out and connect with your audience. With the help of a few print marketing tips and tricks, you can!  A strong marketing strategy is essential if your business is seeking growth in customers and profits. Think about implementing these powerful marketing and print must-haves to help your business achieve immense success.

Contact Us Now for More Information

Phone: 501-376-2397

A reliable, trustworthy, and high-quality 3PL, or third-party logistics provider, is an expert in getting the correct products to your customers safely and on time.

5 signs it’s time to outsource to an experienced 3PL provider:

1. Preparing and filling orders is starting to impact the running of your business
2. Your inventory is out of control and has become too much to handle
3. Returns are vast and shipped orders are wrong time and time again
4. Your warehouse team is not up to speed and lacks expertise
5. Budgets are tight and you are missing out on freight discounts that only a 3PL can offer

Enhance supply chain performance                    

You might sell a terrific product. Maybe you do a great job of marketing it. However, if your third-party logistics operations don’t run smoothly, your eCommerce business will not thrive. Fulfillment is one of the most critical components of any online retail business. You must provide quick turnaround and fast delivery that eCommerce customers not only expect but demand. Otherwise, you’ll lose sales. As your eCommerce business matures, at some point, you’ll begin running out of space in-house and will have no choice but to turn to a trusted 3PL provider to help outsource your fulfillment. A reliable 3PL will help take a load off your plate. Landing more sales means more inventory management, more boxes, getting them out the door and onto trucks at the right time, and hoping that everything inside was correct and arrived undamaged. At the same time, you’re also managing marketing, updating your website, and growing your team. Working with a reliable and trusted 3PL can simplify your operational responsibility and enhance your supply chain performance.

Fast and smooth shipping

The number of small businesses and retail companies is constantly growing. To no surprise, the number of customer demands grows even faster. Today, customers define what good service is, and most good customer reviews include fast and smooth shipping experiences at the top of their list when making purchases. Here is where experienced 3PL’s come into play.

• Supply chain management
• Reduce costs, save time
• Visibility and reporting
• Flexibility

3PL specialties

As an eCommerce business owner, your specialty probably doesn’t lie within logistics. It’s your job to get products in front of target customers, refine products, and deliver positive experiences that convince people to become repeat customers. Getting inventory to a customer is a key piece of the puzzle, but it doesn’t always fall into an eCommerce site owner’s wheelhouse. The good news: shipment and fulfillment optimization are standard 3PL specialties.

Final thoughts

Brands need 3PL services when they can no longer handle storing, preparing, and delivering orders on their own. If you’re finding that your business has grown to the point that you no longer have the bandwidth to handle fulfillment, it may be time to hire a 3PL. Because the process is simple and seamless with a 3PL, customers never think twice about the handoff between received orders and fulfillment. That leaves eCommerce companies the capacity to do what they do best: manufacture and sell products.

Contact Us Now for More Information

Phone: 501-376-2397