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Powerful Business Print Trends In 2021
/by Kristi DannelleyThe shifting and development of technology have brought vast changes to everyday life. Specifically, since the beginning of its time, print has progressed and evolved to be exceptionally popular in the world of business. Today, the printing business generates a whopping $900 billion in annual income worldwide whilst digital printing has an astonishing growth rate of 10% annually. The growth of the printing industry is on the up and up and is likely to continue rising over time setting trends and setting the bar high for print industries all over. Because print offers so many great benefits to the world of business, more and more businesses are increasing their print budgets to amplify exposure, reach, and recognition.
Keeping Up With the Trends
Numbers don’t lie. As the need and desire for print increases, so do the trends. In the business of print, trends are important to keep an eye on. A trend can be defined as what’s popular at a certain point in time and ultimately what the outside world is enjoying, searching for, and of course, purchasing. When we see a trend, it’s important to maneuver towards the ideas of that trend. If a trend is getting attention from a large demographic, why not make a few simple tweaks to your business’s printing efforts that will catch the eyes of your customers and lead to more sales? However, not every single trend will be worth following. If you truly know your audience, customers, verticals, and competitors, you will know whether or not jumping on the bandwagon of a trend is worth the time and effort. In regards to the business of printing, there are a heaping amount of trends stirring in the year 2021. Let’s take a look at 5 of them.
2021 Business Printing Trends:
As technology advances, so do print services and solutions. Below are several print trends to watch in the year 2021.
Technology and people are changing from one day to the next and in the business of eCommerce, it’s imperative to look into the future and explore any opportunities that come your way. Ecommerce must embrace this aspect of business and understand that the customers pave the way and are in control of your success. You have to adjust according to your customer’s wishes, desires, and demands. Just take a look at the numbers, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion.
To execute print projects efficiently and effectively, companies need a more hands-on deck. Having the help of designers and specialists who have a keen eye for marketing is vital when striving to produce excellent, high-quality work with ease and a quicker turnaround.
There has been a vivid increase in demand for print promotional materials as we begin picking up the pieces from last year and budgeting for marketing items, projects, and fun swag for our customers to enjoy. The return to traditional promotional items has accelerated rather quickly as customers are requesting more than just branded hand sanitizer or PPE.
Digital marketing is here to stay. In fact, in the print industry, it’s one of the most effective forms of advertising. A print company that delivers digital marketing services along with its core services is a double threat. Having a select number of ways to serve customers is unique and results in increased revenues and profits.
Direct marketing campaigns are oftentimes overlooked in printing. People assume that mail is junk and if it’s not a bill or invitation to an event then it has zero significance. Well, boy are they wrong. Direct mail is an exceptional way to reach new customers and bring value to already existing customers. It’s also a very inexpensive way to market and a simple way to stay relevant.
Print Industry Stats: Why You Should Stick With the Trends
The printing industry will evolve and trends will continue to come and go. As a result, print companies will have to adjust in hopes of staying up to beat and ahead of the ball game. To give you an idea of where the print industry is currently, below you’ll find 5 commercial printing industry stats and growth projections in 2021 according to Team Linchpin.
Final Thoughts
Clearly, the print industry is booming. As a part of a community that holds so much history and potential, are you willing to do what it takes to adjust to the trends and meet your customers where they are?
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Copywriting: Compel Your Customers to Make Profitable Sales
/by Mary Owen ParkerWith copywriting, you have one mission. Your mission is to give your prospect compelling reasons to respond and take action now. Copywriting is so much more than writing a few compelling words here and there. It is a strategy that must be integrated into your marketing efforts in order to motivate customers and drive them to make sales or become leads in a pipeline. When you hear the word “copywriting” you may jump to conclusions and assume that it holds a similar meaning to branding or relationships, however, copywriting is a totally different ball game. According to Paul Hollingshead, it’s writing with a specific call-to-action that makes people open their wallets and checkbooks and buy. It’s persuasive writing with the intent of ultimately driving an action.
Driving a Purchase
According to Digital Marketer, to survive today, companies need direct-response copy that gets people to take specific, measurable actions that drive them to make a purchase. Further, copywriting encompasses offline media such as direct-mail letters and print ads as well as online marketing tactics such as email, web pages, and paid search ads. According to Doug D’Anna, a good copywriter understands the number one secret is to know your audience, find out what they want, and make what you’re selling match what they want. Copywriting, essentially, is an art that revolves around the following three rules of selling: people don’t like being sold to, people buy things for emotional reasons and not rational, and finally once sold, people need to satisfy their emotional decision with logic.
Solve Your Prospect’s Problems
A good copywriter helps the customer solve a problem they are experiencing or helps them to achieve a goal. Similarly, Bob Bly explains how a good copywriter gets attention, identifies the prospect’s problems, positions the product as the solution, and in the end, proves that there is an intensified value of your solution compared to other potential competitors. The copywriter is not the most important person during the copywriting process. The most important person will always be the prospect. As a copywriter, you have the power. You must prove to your prospect that you can make them richer, smarter, or more attractive. Whatever it may be, the said prospect will reward you with a response or an action. In addition, it is vital that as a copywriter you consistently care about your prospects and their feelings, emotions, and needs. This will not only help you to reel in an abundance of customers but it will want your customers to remain customers and remain loyal to you, your brand, and your products.
Get to Know Your Audience First
There are several things you must research and find prior to creating excellent and valuable copywriting. Below are just a few things to consider before you begin your copywriting process:
Ultimately, you must know your audience. In order to create valuable copywriting, you have to discover how to best connect with your prospects. Find out who exactly you are writing to and learn how to speak their language. Claude Hopkins exclaims to take the business of helping your prospect seriously. Offer a solution to a problem, make a promise, and prove that you can deliver.
Final Thoughts
Copywriting will allow you to build the trust and loyalty you are longing to acquire from your customers. It is a slow process that will require consistency and nurturing but it can be done and done well. In essence, copywriting is not the business of writing words. Copywriting is the business of giving your audience what they want and motivating them to take action. Consider integrating these strategies into your marketing efforts and you will build a firm foundation for your company to strive on.
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Phone: 501-376-2397
Simple Marketing With a Big Impact!
/by Kristi DannelleyGive your customers the experience of a lifetime. With event signage, you can do just that! I get it, signage for events seems like the simplest marketing tactic and even something most marketers might overlook when planning and budgeting for their upcoming event. But, oftentimes the smallest and simplest things can make the greatest impact. Believe it or not, planning a structured and effective signage strategy is quite simple and nothing to fret over. Begin by familiarizing yourself with the event venue and deciding what areas will have the most foot traffic. These areas are the hot spots where you’ll want to place most of your signage. Now that you have a better understanding of the layout of your event space and how many signs you might need, it is time to focus on the budget. How much do you have to spend? How much are you willing to spend? These are two questions you must ask yourself prior to placing an order for your customized event signage.
Pre-Market Your Event
Pro tip: strategically plan to market your event locally with signage several days prior to your event. This is a skillful way to get the word out about your event and spark your community’s interest. Further, clean and innovative event signage personalized to your brand and the upcoming event will capture the eyes of many and spark their interest. When creating your event signage, give your audience just enough information about your event but make sure to leave them wanting more. This is a brilliant marketing tactic that is used time and time again. Give your audience valuable information and a sneak peek into what your event has to offer. This will have them making it their top priority to attend your event because they will be dying to learn more and see what your event is all about. We’re curious humans by nature, so, spark your audience’s curiosity and you will be on the path to success.
Now that you have sparked the attention of many and they are attending your event, you want to blow their minds with your creative, innovative, and informational signage. Signage is the cherry on top for any event and helps attendees feel welcomed and at ease in an unfamiliar place. In a world where advertising is shoved in our faces left and right, event signage must stand out and capture the undivided attention of the event attendees in order to be effective and offer value.
What Should I Put on My Event Signage?
When considering what to put on your signage, it’s important that you remain consistent with your branding. I recommend not going outside of your typical colors and refraining from any irrelevant wording that is not on brand. This is a key facet to creating credibility and legitimacy for your brand during the event. Additionally, during an event, signage is an excellent opportunity for you to showcase any sponsorship. In doing so, your sponsors will be ecstatic and potentially offer sponsorships for any future events. Lastly, think about adding your social media platforms or a scannable QR code to your event signage. This will allow attendees to find you on social media platforms and follow you. This is such a huge step for any brand because a social media following will allow the attendee to connect, keep in touch, and follow you on all of your future endeavors.
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Phone: 501-376-2397
Connect and Inspire with Powerful Content Marketing
/by Kristi DannelleyThink Outside the Box
Do you market to an audience? If so, you’re a content marketer! Content marketing is the crossroad of advertising and publishing. As a content marketer, you’re focusing on constructing, piecing together, publishing, and distributing final content. With content marketing, you have one goal: create interesting content that not only sells but also offers value that can help and benefit the lives of others. Craig Davis said it best, “We need to stop interrupting what people are interested in and be what people are interested in.”
Brands are slowly but surely adopting the idea of content marketing so it’s a content marketer’s responsibility to create illustrious, relevant, and personable content that consumers can’t get enough of. When brainstorming, think outside of the box and create content that will cater to your audience’s needs, desires, and wants. Don’t be average, be different!
How to create loyalty within your brand with the help of content marketing:
“96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience.” Create content that is not only inspiring but content that consumers can trust. Inspirational and emotional content builds connections and shows that you are a human brand seeking to build and mold relationships with other humans. When attempting to build brand loyalty, it’s important to let your guard down as a company and act authentically and empathetically. Focus on creating self-deprecating content that tells a story and enlightens your customers with the narrative behind your brand. Through this, you will create loyal fans that know you, like you and trust you.
Evolving Content
Moreover, content marketing is evolving. So, as a content marketer, you must consistently monitor and analyze social media trends and adjust when needed. For example, from data gathered in 2021, 60% of marketers expressed that videos are the leading light of their content and tend to drive more engagement. Further, strategies that may have worked for your brand last year, last month, or even last week might deliver different results today. Because of this, content marketers must stay one step ahead of the game scanning and monitoring impressions, conversions, and engagement every day.
Create Content Your Customers Want To See!
People love content, so give the people what they want. Consumers are drawn towards high-quality, relevant, and engaging content that promotes topics that matter to them. If you desire to build your brand’s clout and nurture customer relationships along the way, you must deliver value; with the help of content marketing, you can! Magna IV, for example, is consistent in making sure content remains purpose and value-driven whether it’s derived from graphics and signs, printing solutions, event signage, or branded custom logo apparel. Our number one mission for consumers is to feel connected to our brand, story, and the products we offer as they move diligently through the customer value journey.
Final thoughts
As a content marketer, remain consistent and patient along the way because trends will change and so will your content and marketing efforts. Content marketing is not a science but it does require authenticity, empathy, and loyalty. Your content reflects your brand, the products you offer, and the people of your company. Whether it’s content on event graphic and signs, printing solutions, event signage, or branded custom logo apparel, think about your audience and be what people are interested in. Be smart and create your content with passion, authenticity, and value while telling a story that speaks to your customers.
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Phone: 501-376-2397
QR Codes: Improving Consumer’s Daily Life in a Touchless World
/by Kristi DannelleyWhat Is a QR Code?
The onset of the pandemic has abruptly catapulted the need and use of QR codes. Not only are QR codes versatile but they are also safe, hygienic, and can easily and effectively assist marketers and businesses in the process of tracking and documenting campaigns without having to invest and spend unnecessary money. To begin, a QR code, also known as a “quick response,” is a 2D scannable barcode. Once a barcode is scanned, users are swiftly directed to a website or a landing page and presented with information or a call to action. Further, QR codes are an evolving marketing tool that has quickly progressed into consumer’s everyday lives offering value and information in a blink of an eye. It’s 2021; users are wiping their hands clean of anything slow and time-consuming.
Improving Consumer’s Daily Life In A Touchless World
Let’s look at some impressive statistics: according to Scanova Blog, “Mobileiron conducted a survey across the UK and Europe to check the audience’s reliance on QR Codes. It reported that 86.66% of smartphone users had scanned a QR Code at least once in their lifetime. And 36.40 % scan at least one QR Code a week. In addition to this, 46.81% of respondents agreed that QR codes make life easier in a touchless world. But that’s not where it ends. A good 38.99% of respondents want to see QR Codes used more broadly in the future.”
3 Reasons Why You Should Implement QR Codes into Your Next Business Strategy:
Easy To Use Tool
Do you have a smartphone? Did you know that today’s latest smartphones come with a QR code scanner? Roughly 85% of people own a smartphone giving them easy access and endless opportunities to use a QR code. It’s an easy-to-use tool that any smartphone user could quickly learn. Have you sat down to eat at a restaurant lately? You probably had to scan a QR code to view the menu. This is just one very popular way that QR codes are being used today. QR codes are an efficient and cohesive way for any business to relay information and messages to customers in just a few seconds. Moreover, QR codes are extremely enticing to customers because they can scan on their own time and retrieve and access information when they are ready to take action.
Four benefits of using QR codes in marketing:
Final Thoughts
QR codes are a creative way to drive traffic and create awareness and engagement with your target audience. It’s a new way to market in a technologically advanced and fast-paced world and an effective and cheaper alternative to more extensive print options like menus or magazines. Think about incorporating QR codes into your business and marketing strategies because it will simplify and fine-tune the way you do business.
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Phone: 501-376-2397
How Behavioral Psychology Can Improve Your Marketing
/by Kristi DannelleyBehavioral Psychology In Marketing
Applying the idea of behavioral psychology can create quality customer relations and build brand recognition. Consider exploring the concept of behavioral psychology to get the most out of your next interior printing or wall graphic design to increase your business’s growth and revenue. The objective of behavioral psychology in interior printing, wall graphic design, and content marketing is to purposely adjust and modify your content to the observed behavior of your customers. In the end, focusing on human behavior can impact your business in various ways and can make genuine impacts for you and in your business increasing all traffic, awareness, engagement, and conversions.
What Is Behavioral Psychology?
Surprisingly, psychology is used in all aspects of marketing. It is essential that as a business you can easily and effectively anticipate buyer and consumer behavior by understanding and knowing your audience and their cognitive preconceived notions. Consumers are irrational, point-blank. Behavioral psychology applies theoretical understandings and ideas to marketing and is undoubtedly the new cornerstone of any successful business. Think about implementing behavioral psychology into your marketing efforts as you begin the design process of your next product. Interior printing or wall graphic design services will help your company deliver pristine, high-quality customer interactions and relations that will put your business on the map.
Three Ways to Utilize Behavioral Psychology in Your Marketing:
Marketing With a Purpose Through Psychology
What is the sole purpose of interior printing, wall graphic design, and content marketing? To take action! Similarly, this is also the purpose of behavioral psychology. As a marketer, you need to know your audience well. What actions have they taken? What actions are they taking? What actions will they take? Knowing what actions your customers will take and analyzing their next move is a vital game that marketers must play. It’s a game not only you should play as a marketer, but it’s a game that you must win. It is essential that you are always one step ahead of your customers through your marketing efforts and strategies or else you will fall behind and you will lose! Executing this idea may seem difficult but with the help and design of behavioral psychology, you will come out on top. The concepts that lie within behavioral psychology will help marketers to better operate and make sense of interior printing, wall graphic design, and content marketing. As a result, customers will take action and leave satisfied and content.
Final Thoughts
We must understand our customers. Behavioral Psychology can help with that as it plays a role in understanding your customer’s needs, desires, and motivations. Implementing this into your marketing and business efforts and applying this ideology will advance your business’s customer relations and advance brand recognition so you can focus on growing profits and revenue.
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Phone: 1-800-946-2462
How To Execute and Elevate Your Next Company Event
/by Kristi DannelleyHuman to Human: A New Way of Marketing
/by Kristi DannelleyH2H Marketing
As humans, we embrace relationships, people, and wholesome trust. Ultimately, humans are important to humans and we aspire to connect and relate with one another on various levels. It’s time that we acknowledge and mold these ideas into our business and marketing efforts as we focus on H2H to facilitate the creation of honest and profound connections between businesses and their customers. We must see our customers as people first and clients second. With this mindset, you can enhance your business and portray a trusted voice that captures the true essence of your brand.
Marketing Through an H2H Lens
We must always remember, behind every sale, phone call, or customer, there is a human being. Humanizing the way we act and perform in a business will build trust, loyalty, and compassion and enhance the value of what your business can offer.
Four Ways to Incorporate H2H in Your Business
With H2H marketing and business efforts, quality communication is essential when developing trusted relationships with customers. Below are four ways to communicate when implementing high-quality H2H into your business strategy.
Human-to-human communication will outperform any other business strategy. Having your customer as the main focus will make your customer feel important. Ultimately, people like to feel as though they are the center of attention and are being well taken care of. H2H will have your customer feeling like they are the only customer you have… when we all know this is not the case. Furthermore, H2H is a business strategy that will give your customers an experience of a lifetime. With this style of white-gloved, high-quality service, you will leave your customers coming back time and time again.
Final Thoughts
In the end, when doing business, you are dealing with humans. A human-to-human business strategy is valuable not only to your customers but to you as well. Take the time to understand and meet your customers where they are and in return, the way you do business will be transformed.
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Phone: 1-800-946-2462
Print Advertising: Here to Stay
/by Kristi DannelleyBusinesses Are Migrating Back to Print Ads
Is print advertising still an effective way to market and advertise? Why yes, yes it is! We get it; digital marketing is probably the first thing that comes to mind when you hear the word “marketing” in today’s fast-paced, technologically advanced world but I’m here to tell you that print isn’t going away any time soon. Did you know that print advertisement results in higher conversion rates? It’s true! Online marketing campaigns that include printed catalogs produce 163% more profits than campaigns that only use digital media. Besides, print advertisement is exceptionally interactive. Ultimately, high conversion rates, strong audience demographics, and its unique interactive format are just three reasons why print advertisement remains at the top of the pyramid year after year.
What’s Considered a Print Ad?
Print advertisement is a printing solution that is printed in a hard copy format and is typically read by your target audience. Below are 3 types of print advertisements:
The Power of Print
The power of print is unquestionable. Let’s talk numbers. Don Potochny reveals that 80% of consumers act on direct mail and only 45% act on electronic ads. Has anyone ever told you “don’t always believe what you read online”? This is because the internet is overflowing with fake and misleading advertisements that are promoted solely to draw you in and may not always have your best interest in mind. With that being said, print ads remain the most trusted and reliable configuration of sourced information.
Benefits of Print Ads:
Final Thoughts
Print advertisement is an ideal marketing strategy. Moreover, time and time again print ads have remained a consistent, effective, and beneficial tool for printing service companies. Also, print ads have a longer lifespan than any form of digital marketing and will surely leave a lasting impression on all customers and prospects. In the end, print is alive and well and should be made a key priority in any company’s marketing budget.
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Phone: 1-800-946-2462
Interior Graphics Promote a Positive School Environment
/by Kristi DannelleyResearch supports staggering findings that propose how a student’s academic progress and successes are powerfully impacted by the aesthetic of their surrounding environment. Interior printing, color, and design in a school setting have shown to drastically increase a student’s progress by 25%. It’s true; color, art, and exciting interior graphic design are pure magic to any student and can affect both their mental and emotional well-being.
What Colors Should You Use in Your School’s Interior Graphic Design?
Below are 3 colors we recommend using in your interior printing that will boost a student body’s academic engagement:
The Impact of Color
Time and time again studies have shown just how impactful color can be in improving a student’s successes and academic endeavors. In fact, interior printing in a school environment has the potential to reduce a student’s blood pressure while promoting less sporadic behaviors and disruptiveness. Today, students have enough on their plates as it is. From early morning bus rides, academic stressors, extracurricular activities, and life at home with their family and friends; it’s easy for a student to feel overwhelmed, sad, and unmotivated. Interior graphic design can help give a tired student the motivation and positive reinforcement he or she needs to push through the day, conquer obstacles and leave with a smile on their face.
School Design Tips and Tricks to Incorporate on Your School’s Campus:
1. Integrate Accent Walls
A large accent wall can serve a multitude of design purposes in a school. Put a smile on a student’s face with vibrant color and design!
2. Create custom wallpaper
Place custom interior wallpaper throughout your school hallway that will allow young children to practice their colors, numbers, and letters.
3. Acquire custom cut lettering
Custom lettering will help to create a focal point in a boring school cafeteria bringing excitement and joy to any student.
4.Generate floor graphics
Consider floor graphics at your school to help make a statement for first-time visitors and guests.
Go big or go home! Interior design graphics are quick, affordable, and can help give your school environment a more lively appearance. Bring your school back to life with interior printing, custom murals, or other interior graphics.
Tip of the Day:
What color makes you the happiest, most concentrated, or energized? Think about implementing these colors into your daily life and watch your days transform!
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Phone: 800-946-2462