Augment your Marketing

The technology for augmented reality (AR) in print marketing is reaching critical mass, where brands have a platform commonly used by consumers to access the content. Marketers should look for ways to implement this feature into their printed materials to be ahead of the curve and standout from 2-D graphics and signs. Below are three ways to use AR in your marketing campaigns.

Augment Reality: What is it?

First, we need to know what augmented reality is. It takes a 2-D image (Trigger Image) and places graphics, (2-D or 3-D), over the trigger for an engaging experience. For example, Lego implements AR in stores to display 3-D renderings of finished products. The Pokémon Go app was based around AR, placing characters over images of the real world. This is not to be confused with virtual reality which creates an entirely new, digital world. Now that we have that cleared up, let’s get into some creative uses.

Business Cards

Everyone’s seen a business card. Name, contact info and your company’s logo. How can your business card stand out from other salespeople and marketing representatives? With AR, you can include animations, text boxes with company information and your previous work as well as a 3-D image of yourself to leave a lasting impression.

Event Signage

AR presents many opportunities to market events such as exclusive rewards, photo ops and pre-event scavenger hunts leading to the event. Getting consumers involved in your event beforehand increases the likelihood of them actually attending the event.

Wayfinding

I’m sure I’m not the only one who gets lost in shopping centers and has trouble getting my bearings on a 2-D directory. Through AR, you can put that map on shopper’s phones, giving enabling them to see the map on a horizontal plane and navigate to their desired destination.

Final Thoughts

The potential for AR in print marketing is seemingly endless. Marketers must be ready with a plan to implement this digital content into their printed materials.

Give us a call or fill out the contact form below to find out how digital and print marketing can be integrated in your marketing plan today.

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Phone: 800-946-2462

Three Marketing Lessons

A 2019 report examined the differences between top companies and the fastest growing companies. While the top companies efforts are geared towards reaching the largest audience possible, the fastest growing companies focus on a small demographic they can target intimately. Below are three lessons and ways for you to implement them in your own strategy.

Niche Campaigns vs. Casting a Wide Net

The top companies benefit from an Every Door Direct Mail Campaign (EDDM) where a direct mail piece is delivered to everyone in a given area or zip code. This limits the specificity but reaches those who may not be in a target demographic. The fastest growing companies benefit from direct mail campaign with a targeted list. Using a targeted list saves money from a smaller quantity of mail pieces but goes to people in the target demographic who are more likely to purchase your product.

Focusing on Loyalty vs. Acquiring New Customers

Top companies want to find new customers. Out-of-home advertising works well to capture new business. The fastest growing companies want to focus on existing customers on those who have visited their site before but may not be customers. Think abandoned carts. These retailers send text messages or emails to push shoppers to finish their purchases.

Less is More vs. More is More

52% of top companies take advantage of cross media campaigns, flooding the market with their branding and promotions. Cross media allows for the customer to find your product in the medium they prefer, whether that’s a mail piece, email or text message. The fastest growing companies prefer to use the promotional medium their target audience values most.

Final Thoughts

Both have their strengths and weaknesses and every company should decide which fits best into their business model. But who’s to say the model of the fastest growing companies couldn’t over take the top companies and put an up-and-comer in a top seat?

Give us a call or fill out the contact form below to find out how each business strategy could benefit your company today.

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Phone: 1-800-946-2462

Has your business experienced declining foot traffic since reopening? Are shoppers hesitant to enter or linger in your shop? You may be losing customer because of confusing health and safety signage. According to a recent study, consumers are 80% more likely to shop at locations with clear COVID-19-related signs. Companies without this type of collateral are seeing 40% drops in foot traffic. The good news? You can get those customers back in the door by with these four tips to improve COVID-19 customer signage:

Set Expectations at the Entrance

Put customers’ minds at ease by laying out your company’s strict health and safety guidelines before they enter the store. This may include stipulating mask use, symptom checks and social distancing measures. Most importantly, focus on reassuring consumers you are taking the virus—and their safety—seriously.

Implement Clear Social Distancing

Now that you have explained your social distancing strategy, it’s time to put it into action. Use floor decals, window graphics and ceiling hangers to make it as easy as possible for shoppers to maintain an adequate and safe distance from others.

Install Directional Signage

Follow the lead of Walmart and other international retailers by creating a clear path for customers with arrows, footprints, and safe standing areas. As a result, the stores have reduced overcrowding and are able to keep traffic flowing from entrance to exit.

Create Contactless Processes

Many customers now prefer contactless shopping. Whether it’s a QR code for in-app checkout or number for curbside pickup, post signage around and outside your business to give hesitant shoppers additional options to support your store.

If you’re eager to get shoppers safely in the door, call us or fill out the contact form below today and we will work with you to improve COVID-19 customer signage.

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Phone: 501-376-2397

Getting ready for the new school year can be time consuming and, at times, chaotic. With the uncertainty and anxiety surrounding COVID-19, preparations can become even more challenging. Ease the back-to-school transition with these 2020 back to school essentials that will help keep your students, faculty and their families safe:

Masks

As the CDC has noted, cloth face coverings are essential to stopping the spread of COVID-19. But they can also help provide a much-needed morale boost for students and teachers when printed with your school’s logo and colors.

Safety Signage

School will look different this year. Help everyone follow the new health and safety guidelines by installing informational signage like banners and floor and window decals throughout your buildings.

Desk Partitions

Add an additional layer of protection against COVID-19 with desk partitions featuring polycarbonate windows that allow students to see their teachers and safely interact with classmates.

Sanitization Supplies Kits

It’s tough keeping your school clean. With the COVID-19 pandemic, the task can feel impossible. Provide your janitorial staff with the proper sanitization supplies to combat germs efficiently and effectively.

Beginning a new school year is stressful—but even more so during times of crisis. Magna IV is here to help you reopen safely with our 2020 back to school essentials like masks, safety signage, desk partitions and sanitization supplies.

Contact Us Now for More Information

Phone: 501-376-2397