MAGNA IV BLOG

Everyone loves a gift and custom promotional products brand your business in the eyes of customers. It is very important to make sure the custom promotional product is one that customers will use on a regular basis and not just throw away after they receive it.

The first step in choosing the perfect custom promotional product is having a clear idea of the outcome of the promotional campaign. Companies need to have a clear objective in mind, such as creating new business or increasing brand recognition, before determining the budget for promo items.

Don’t be afraid to stick with popular custom promotional product categories. Customers love items such as t-shirts, bags, calendars, caps and pens. They will use these items on a regular basis which keeps your business top of mind.

Keep the type of person you are targeting in mind and tailor the custom promotional products to their lifestyle. If the custom promotional products are useful and relevant to their lifestyle, the promotional items will enjoy longevity and repeated use.

Finally, get some feedback from your target audience to measure the success of the promotional products so you can determine if they are still used on a regular basis.

Tips On Choosing The Best Custom Promotional Products

Follow these tips to properly choose the best custom promotional products:

• Build your marketing strategy around your company values and what you represent. Make sure any products you are considering are appropriate to your brand. By knowing your business, you will have a clear idea about what customers expect from you.
• Choose products that are memorable and not generic items like a folder or a paperweight. The best promotional gifts are unique and make an impact on customers.
• Think about the location of where you are going to distribute your items. Trade shows and business meetings are appropriate for small and lighter items since those receiving the products will have to carry them along with their work items. A picnic, or some other social event, is a more appropriate venue to award larger promotional items since people will be going home after receiving the best promotional gifts you have to offer.

Unique Branded Corporate Gifts They Will Love

Some of the most popular branded corporate gifts that people like to receive include:

• Reusable tote bags are a big hit with consumers. They use the bag to carry their groceries (instead of plastic bags), pack a change of clothes or carry the items they need to enjoy a day at the pool or the beach.
• Company pride takes center stage with branded corporate gifts. From water bottles and foam footballs to keychains and computer bags, employees enjoy showing off where they work with these items that are ideal for company picnics.
• Mugs, drinkware and water bottles are used by everyone during the week. Whether a person is sitting at a desk at work or the person is out the door and in the car, these mobile beverage solutions are branded corporate gifts that are used on a regular basis and build brand awareness with customers.

Need some help choosing the perfect custom promotional products for your company? Contact our expert promotional products team today.

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Phone: 501-376-2397

Restaurant graphics serve multiple purposes for new and established restaurants. They grab the attention of customers and serve as a visual representation of the business for customers. Restaurant signs also brand a business by letting customers know what they can expect when they enter the restaurant. Restaurant graphics are not limited to signs on the outside of the building. Restaurant graphics can be on menus, pop-up displays, and point of purchase signage and even in multi-channel marketing materials like direct mail, email marketing, mobile apps, and personalized URLs. No matter where the restaurant graphics are located, they build brand identity through the repetition of customers viewing the graphics on a regular basis and reminding customers what the restaurant offers them on a daily basis.

Powerful Restaurant Signs & Graphics

Restaurant signs and restaurant graphics can include a powerful variety of items such as:

• Custom vinyl window graphics
• Menu boards
• Interior wall signage
• Point of purchase signage
• Signs and banners
• Custom floor graphics

All of the restaurant signs and graphics listed above brand a restaurant thanks to their eye-catching content and the information they deliver to customers as part of the marketing message of the restaurant. Restaurant signs give customers a better idea of what they can expect when they enter a restaurant. Once customers enter the building, the restaurant graphics placed throughout the building reinforce the branding message.

Multi-Channel Marketing Connects With Customers

It takes more than simply sending an email or printing a flyer to properly brand a restaurant. Multi-channel marketing improves the overall marketing impact of a restaurant by using multiple methods of marketing outreach to connect with customers. From text messages to personalized emails to customized websites and direct mail, multi-channel marketing allows restaurants to tailor their marketing message in order to more effectively reach their target audience and increase foot traffic and sales. In addition, multi-channel marketing allows businesses to track customer responses to the various elements of the marketing campaign so they can modify and grow their marketing efforts in the channels that showed the most ROI.

Discover more about the branding power of restaurant graphics when you contact our experienced team today.

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Phone: 501-376-2397

Successful companies know that a business or workplace is more than a place for employees to do their work. Workplace design is a critical element in enhancing and improving the performance and productivity of workers. Judith Heerwagen, a program expert with the General Services Administration in Washington, D.C., says productivity and the workplace are related as a building can impact the ability, motivation and opportunity of employees by providing comfortable ambient conditions as well as conditions that promote psychological engagement and personal control. Interior graphic design plays a key role in transforming a workplace into a welcoming environment where employees feel empowered and valued by the company. Interior wall graphics set the tone for the interior of the workplace as well as differentiate the various areas of the business.

Benefits Of Exceptional Interior Wall Graphics

Exceptional interior wall graphics offer multiple benefits to a workplace:

• Interior graphics set the tone of the workplace. People respond to visuals and interior graphic design can create a productive environment through a combination of texture, color and pattern.
• Make customers feel welcome by establishing an inviting and comfortable environment with interior wall graphics that are vibrant and aesthetically pleasing.
• Interior graphics promote company culture and keep employees focused on the core purpose of the company brand. They also promote a positive feeling by giving a sense of the values and brand of the business.
• Interior wall graphics can distinguish an office and show that a company is willing to invest in its workplace and that it cares about the quality of the work produced by the business.

Interior Graphic Design Services That Work

Interior graphic design services set the tone for a workplace by transforming the business with interior graphics that increase productivity and boost morale. Interior wall graphics require an experienced touch that knows how to navigate the fine line between being too “in your face” and setting a mood that inspires productivity and makes workers and customers feel welcome. Our experienced interior graphics team will meet with you to discuss your vision for your workplace and which of these graphic design services will best achieve your goals:

• Wall wraps and murals
• Custom wallpaper
• Interior wallscapes
• Repositionable wall graphics and magnetic signage
• Acrylic signage
• Vinyl signage
• Adhesive dry erase
• Stretch canvas prints
• Lobby signage
• Dimensional signs and dimensional lettering
• Custom cut lettering
• Standoff mounted signs
• Floor graphics
• Window clings and window decals
• Exhibits and displays
• Storefront graphics

We offer interior wall graphics that revitalize the look and tone of businesses of any size. Transform your business by contacting Magna IV today about interior graphics that make a difference.

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Phone: 501-376-2397

One way to make sure your direct mail campaign is ignored is by addressing the printed piece to “Dear Homeowner” or “A Special Offer For Our Friends”. Personalized direct mail makes more of an impression than a generic greeting in the mailbox. Variable data printing gives you the opportunity to address your direct mail printing project to thousands of people while still making it look personal by allowing you to include the actual name of a person on each individual piece of direct mail. By personalizing each individual piece, variable data printing gives you the ability to speak directly to the recipient of the mailing as well as make the person feel like you are speaking directly to them rather than being part of a generic mass mailing.

Personalized Direct Mail Tips:

To get the best ROI on your direct mail printing campaign, follow these tips:

• Add value to your mailing – The printed material needs to include something of value to the recipient. Give your audience a reason to “act now/get more information” or your mail will likely end up in the trash can.
• Stand out in the mailbox – A great design, along with the personal touch of variable data printing, makes you stand out at a residence or business. Your direct mail campaign commands attention with eye-catching images.
• Choose the right medium for your message – What will make your audience respond to your message? Do they want a simple postcard or more in-depth information from a sales letter or a brochure? What will make them respond to your message? The right medium for your direct mail campaign is as important as the actual message of the campaign.

Magna IV’s Direct Mail Printing Services

When it comes to our direct mail printing services, our work goes beyond merely printing your variable data printing project. No matter the size or quantity of the campaign, we create memorable graphics that make your recipients want to learn more about the product, service or special you are promoting. In addition, we know the rules and regulations of mailing your campaign via the United States Postal Service. From designing and creating the project to mailing the direct mail piece and making sure it makes its way to the desired people or businesses on your mailing list, Magna IV’s direct mail printing services handle the project from start to finish as quickly as possible while still being cost-efficient and accurate when it comes to reaching your intended personalized direct mail target.

Learn more about the benefits of variable data printing by contacting our expert direct mail team today.

Contact Us Now for More Information

Phone: 501-376-2397

Retail graphics elevate the look of a merchandising display and also set the tone of your store. Retail displays showcase products and let customers know what to expect when shopping at a business. Displays at retail stores should not be thrown together at the last minute. Making proper use of the available space can help you group products and create a theme that retail printing services can enhance in the minds of consumers. Too many patterns and clashing colors distract customers because they don’t have a focal point that guides the eyes to certain products. Create a visual presentation that clearly delivers the point you want to make about a product or a promotion. Once the sale or promotion has ended, update your retail graphics to keep customers engaged and interested in your newest spotlighted product.

Retail Displays & Signage Tips To Maximize Sales

Make the most of your retail display to maximize sales:

• Effective retail graphics contain promotional, directional or informational copy that gives customers the details they desire. Providing visual cues is a way to guide consumers through the store in a strategic manner while providing vital information about products and services at a glance.
• Group your products in a logical manner when creating retail displays. Placing products together grabs the attention of customers while also telling a visual story of how the products fit together. Don’t be too “matchy-matchy” with the items because including an object that seems a bit different from the others can make customers stop and take a closer look at the display.
• Hang vinyl banners outside the store to advertise seasonal sales or events, Use bright colors to catch the eye of customers and a solid colored background to make your product message stand out.

Magna IV Retail Printing Services For Experience That Matters

Retail graphics are a crucial component in influencing the final buying decision made by customers. Experience matters when it comes to retail printing services and Magna IV has been providing high-quality print products and solutions for more than 40 years. We use the latest print technology to create retail graphics that get the attention of customers. The design and creation of retail displays has evolved greatly over the past four decades and our experienced team has been at the forefront of these changes. We design and create engaging visual merchandising graphics that encourage customer interaction and influence the final buying decision.

Learn more about the connection between retail graphics and visual merchandising by contacting our team today.

Contact Us Now for More Information

Phone: 501-376-2397